Virtuozo

A French app for learning an instrument by playing along — pick your level, your track and your instrument, and the arrangement follows. The site sells a subscription to people who have already given up on one method.

WebsiteUX / UICopy structure

ClientVirtuozo

Year2023

RoleDesign + UI

Timeline6 weeks

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The homepage, top to bottom: the promise, the three choices, the instrument families, one price, testimonials and the FAQ.

Work details

TypeMarketing website · product UI

IndustryMusic education · SaaS

ClientVirtuozo (FR)

RoleWebsite design, UI and page system

Year2023

Timeline6 weeks

StatusShipped · French market

DeliverablesHomepage, pricing block, FAQ system, product screens

Fonts

PoppinsInter

Colours

Built with

Figma

Nuxt

TypeScript

Tailwind CSS

The product screens on the page are the real interface, exported at the sizes the page needed rather than redrawn as mockups.

What it needed

Selling practice to people who already quit once.

Nearly everyone arriving has tried to learn an instrument before and stopped — a method book, a teacher, a YouTube playlist. Feature lists read as more homework to them. The page had to show, before any argument, that playing starts in the first session: choose a level, choose a track, choose an instrument, play along.

What I did

Promise

Learn music by playing. One line, one green button, and a photograph of someone visibly enjoying it — the emotional claim carried by the image so the copy can stay factual.

Mechanism

Three steps, listed left and shown right in the real interface: your level, your track, your instrument. The library is the proof — 300 arrangements, filterable — and the screenshot does the demonstrating.

Instruments

Six families as photographs on a card grid. Guitars, keys, wind, percussion: a visitor finds their own instrument before reading a word about the method.

Price

One plan, €3.99 a month, with the monthly/annual switch above it and the benefit list inside the card. Nothing to compare, so nothing to postpone.

Objections

Testimonials from adult beginners, then the FAQ as two columns of the six questions support actually received — trial, new tracks, academic use, hardware, support.