Designer first, builder by necessity.

I started as a UI designer and got tired of watching good work die in the handover. So I learned to build. Twelve years later that is still the offer: one person who designs the thing and ships it.

The Envato years taught me systems. Vuero and Tairo — two admin UI kits — were bought by tens of thousands of developers, which means tens of thousands of people used components I never got to explain in person. They had to hold up on their own.

Then agencies, and CSS Ninja: production frontend, real deadlines, other people's decisions to make work. That is where I learned to cut scope instead of quality.

Today it is startups, agencies, marketplaces and events — websites, dashboards, SaaS products, the occasional brand. Discreet, async, fixed prices. I use AI tooling every day for speed; the judgement is mine.