Nexteneo

A French EV-charging operator sold four things at once — hardware, supervision software, a driver app and an installer network. The site now says which one you came for on the first screen, and takes each audience to its own page.

WebsiteUX / UICopy structure

ClientNexteneo

Year2026

RoleDesign + UX

Timeline6 weeks

Visit the site ↗Talk about a similar project

nexteneo.com — the homepage, top to bottom.

Work details

TypeMarketing website

IndustryEV charging · IRVE · SaaS

ClientNexteneo, Annecy (FR)

RoleUX, UI and page system

Year2026

Timeline6 weeks

StatusLive

Deliverables12 page templates, component library

Fonts

GilroyInter

Colours

Built with

Figma

Framer

ChatGPT

Midjourney

Designed in Figma as a page system rather than a set of pages, then handed to the in-house team as components with content rules.

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What it needed

Four audiences, one page, nobody served.

Nexteneo talks to fleet managers, local authorities, building co-ops, tourism operators and IRVE installers — and each one arrives with a different question. The old site answered all of them at once: one long homepage, a wall of technical vocabulary, and a single "contact us" at the end. Qualified installers and fleet buyers were reading the same paragraph, and neither could tell whether the offer covered their case.

What I did

Structure

Split the site into three tracks — the turnkey solution, the audiences (enterprise, public sector, co-ops, tourism, logistics), and the mobility app — with the installer partner programme as its own funnel and its own promise.

Homepage

Rebuilt as an argument: install, supervise, exploit. A numbered four-step path, then the supervision screen, then the sectors, then proof. One CTA repeated — talk to an expert.

Product story

The supervision platform is shown, not described: a real dashboard in a browser frame, three annotated callouts naming the borne, the software and the app so a first-time reader gets the model in one look.

Design

Nexteneo blue on off-white, near-black ink, one mint accent kept for numbers and the final CTA. Photography for sectors, product screens for capability, illustration only where hardware and driver meet.

System

Twelve templates from one kit: hero variants, feature grid, sector card, FAQ accordion, stat band, dark closing banner. The team ships new landing pages without asking for design.