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Website2024
Case study

Les Petits As

A French-speaking nursery school in Rabat with twenty Facebook reviews and no website. One page now answers everything a parent asks before calling: who teaches, what happens all day, where it is, and how much trust other families place in it.

WebsiteUX / UICopywriting
ClientLes Petits As, Rabat
Year2024
RoleDesign + copy
Timeline3 weeks
Les Petits As — the homepage, full length
Les Petits As — the homepage, full length

The one-page site, top to bottom: the promise, the three sections, the pedagogy, the activities, school life, parent reviews, practical info and the call banner.

Work details
TypeOne-page website
IndustryEarly years education · nursery school
ClientLes Petits As, Hay Riad, Rabat (MA)
RoleDesign, copywriting and art direction
Year2024
Timeline3 weeks
StatusShipped · French only
DeliverablesOne-page site, photo direction, review layout
Fonts
RecoletaPoppins
Colours
Built with
FigmaClaudeChatGPTNext.jsVercel

One page, one phone number in the header, no CMS: the school updates nothing, which is the only maintenance plan a nursery will actually keep.

What it needed

Parents were choosing a school from a Facebook page.

Les Petits As had been running since 2014 with an excellent reputation and no site — the whole reputation lived in twenty Facebook reviews and word of mouth in Hay Riad. Parents comparing nurseries had no way to see the classes, the day, the safety or the address without messaging first. The school needed a page that answers those questions in the order a parent asks them, and asks for a phone call at the end.

What I did

Promise

A better future for your children, then the school’s own words in quotes — learning by touching, watching and exploring. One action, register my child, and the phone number pinned in the header for the parents who only want to call.

Trust

Two figures immediately under the promise: since 2014, and 96% of parents recommending. Both are verifiable — the second is the Facebook rating, and it links to the reviews.

Programmes

The three nursery sections as one dark card, each with its age range and its focus, so a parent finds their own child’s year in a single glance instead of reading a curriculum.

Day

Pedagogy as four checked lines — manipulation, small groups, bilingual French-Arabic, a safe place in Hay Riad — then the activities as four plain cards. The photographs of children carry the warmth; the copy stays factual.

Practical

Address, hours and contact as three cards at the bottom, followed by a single yellow banner: call us or come and see. For a local school, the visit is the conversion.

What shipped

3 shots

What it changed

1page answering every pre-call question
96%parent recommendation, shown with the reviews it comes from
2ways to act — call the number in the header, or visit
The next step

A local school or practice running on word of mouth? I build the one page that answers the questions before the phone rings.

Website · $1,190 to $2,790 · 2–4 weeks
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